Some great reads

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Hype Cycle

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Beautylish is an outlet that is all about giving tips and advice on how to do things that have to do with makeup and skin care. They do this by allowing you to ask questions to experts. The experts then respond to these questions with images and/or text to help you the best that they can with your issue.

I believe that Beautylish is in the technology trigger category in the Gartner’s Hype Cycle. The Gartner’s Hype Cycle is a branded graphical tool developed and used by IT research and advisory firm Gartner for representing the maturity, adoption and social application of specific technologies. There are five phases with this model.

1 Technology Trigger A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
2 Peak of Inflated Expectations Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
3 Trough of Disillusionment Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4 Slope of Enlightenment More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
5 Plateau of Productivity Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.

 

Within the technology Trigger category I think that Beautylish falls in to “Early adopters investigate.” Beautylish has a small following right now. They are still paving their way into the market. People have started to take interest in the app but I believe that this Beauty Social Network is on the rise and will ride to the top. After reading information from the founder of Beautylish it is clear that he does not lack ambition and he plans to take the network very far.

Everyone is Beautiful

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Beautylish is an outlet that is all about giving tips and advice on how to do things that have to do with makeup and skin care. They do this by allowing you to ask questions to experts. The experts then respond to these questions with images and/or text to help you the best that they can with your issue.

“With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.”

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The Target Audience that Beautylish is attempting to reach is people that need beauty advice. Beautylish wants to tap crowdsourced information to change the way we discovery and learn about beauty. Beautylish is packed with terrific information aimed at young teens and is a great outlet for young men and women who want to launch their careers in the beauty business (http://thenextweb.com/apps/2011/03/21/all-star-investor-backed-beautylish-is-a-social-network-for-the-beauty-biz/). It is a great place for teens that are beginning to realize the importance of skin care and cosmetics to come and become more educated on their skin. The skin we are born with is the only skin that we are going to get so we must take care of it as best we can. Some teens are beginning to have acne and do not understand why, this site can explain it to them and give them advice on how to keep their changing hormones under control.

Young teens have a tendency to forget that their parents used to be young could have possibly gone through the same changes that they are going through now so they feel as though they cannot talk to them about skin care and cosmetics. But they feel confident that the experts that are on Beautylish will always have the right answers.

Pinterest as a competitor

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Beautylish is an outlet that is all about giving tips and advice on how to do things that have to do with makeup and skin care. They do this by allowing you to ask questions to experts. The experts then respond to these questions with images and/or text to help you the best that they can with your issue.

While Pinterest is not specifically for skin care and cosmetics like Beautylish, many take to Pinterest as an outlet for their creative arts. Pinterest has just about every single cute, dramatic makeup look that anyone could ever think to ask for. Pinterest is a great place to go and look up all of today’s fancy looks but not quite so keen on the natural everyday looks. Pinterest has pins that recommend certain products and tell testimonials about why this certain face wash is great for sensitive skin and how it helped clear someone’s acne. There is a natural homemade remedy for just about everything from dark circles under your eyes to surprise pimples.If someone wants to post a video Pinterest then they post a link to YouTube, another competitor for Beautylish.

Over 70 million people use pinterest with 80% of them being women (http://expandedramblings.com/index.php/pinterest-stats/). The Topic of Skin care and cosmetics is bound to be quite an engaging topic on the site. Pinterest is very popular and Beautylish could learn from them as well as vice versa. Pinterest is a visual discovery tool that thrives off of people’s ideas. It has been around since 2010.

  1. 81% of U.S. women online trust Pinterest as a source for information and advice

(source: socialmouths) This number is especially interesting when you consider the relative trustworthiness of competing networks; Facebook and Twitter lag behind at 67% and 73% respectively. Blogs match Pinterest in trustworthiness at 81%.

  1. Mothers are 61% more likely to visit Pinterest as compared to the average American

(source: Nielsen) To get more insight on this and related matters you may want to review Pew Research Center’s ‘Demographics of Social Media Users.’

YouTube as a competitor

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Beautylish is an outlet that is all about giving tips and advice on how to do things that have to do with makeup and skin care. They do this by allowing you to ask questions to experts. The experts then respond to these questions with images and/or text to help you the best that they can with your issue.youtube

 

While YouTube is not specifically for skin care and cosmetics like Beautylish, many take to YouTube as an outlet for their creative arts. YouTube has a plethora of video posts about how to take care of you skin. And even more about how to achieve a certain look with your makeup. This competes with Beautylish because some people may need to see the look being applied in order for them to understand exactly how it is done. Beautylish does not offer video post from the experts. Some people may find it confusing or just downright difficult to understand a Smokey eye from just reading text. Especially if it is their first go at applying makeup. YouTube has the upper hand from that aspect. However everyone on Beautylish is an expert while those on YouTube do not necessarily have that title. On the other side some people like to see “everyday” People who have the same problems that they are having.

 

YouTube has been around since 2005. They have quite the following and I do not believe that any of the already established Skincare and cosmetic channels on YouTube will weaken because of Beautylish.

    <– check out this video

 

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

http://www.youtube.com/yt/press/statistics.html