Hype Cycle


Beautylish is an outlet that is all about giving tips and advice on how to do things that have to do with makeup and skin care. They do this by allowing you to ask questions to experts. The experts then respond to these questions with images and/or text to help you the best that they can with your issue.

I believe that Beautylish is in the technology trigger category in the Gartner’s Hype Cycle. The Gartner’s Hype Cycle is a branded graphical tool developed and used by IT research and advisory firm Gartner for representing the maturity, adoption and social application of specific technologies. There are five phases with this model.

1 Technology Trigger A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
2 Peak of Inflated Expectations Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
3 Trough of Disillusionment Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4 Slope of Enlightenment More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
5 Plateau of Productivity Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.


Within the technology Trigger category I think that Beautylish falls in to “Early adopters investigate.” Beautylish has a small following right now. They are still paving their way into the market. People have started to take interest in the app but I believe that this Beauty Social Network is on the rise and will ride to the top. After reading information from the founder of Beautylish it is clear that he does not lack ambition and he plans to take the network very far.