YouTube as a competitor


Beautylish is an outlet that is all about giving tips and advice on how to do things that have to do with makeup and skin care. They do this by allowing you to ask questions to experts. The experts then respond to these questions with images and/or text to help you the best that they can with your


While YouTube is not specifically for skin care and cosmetics like Beautylish, many take to YouTube as an outlet for their creative arts. YouTube has a plethora of video posts about how to take care of you skin. And even more about how to achieve a certain look with your makeup. This competes with Beautylish because some people may need to see the look being applied in order for them to understand exactly how it is done. Beautylish does not offer video post from the experts. Some people may find it confusing or just downright difficult to understand a Smokey eye from just reading text. Especially if it is their first go at applying makeup. YouTube has the upper hand from that aspect. However everyone on Beautylish is an expert while those on YouTube do not necessarily have that title. On the other side some people like to see “everyday” People who have the same problems that they are having.


YouTube has been around since 2005. They have quite the following and I do not believe that any of the already established Skincare and cosmetic channels on YouTube will weaken because of Beautylish.

    <– check out this video


  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year


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